Brief
This project was a x3 people challenge of 5 days and the goal was to incorporate into the current UberEats iOs app a new feature to share the bill in a group order.
My Role
UX/UI Designer, end-to-end from user research to the final designs including user research, wireframing, prototyping & visual design.
Target Audience
People from 18 to 35 years old
People using food delivery apps
Problem Statement
Order food with Uber Eats app, easy and fast ! Who never tried it a lazy day at home? But what happens when you want to order your best food with your group of friends? It’s time consuming to equally organize the payments of the whole group. In addition chasing people to get paid, with a bit of shame on the top, definitely leads to frustration. What feature could be integrated to easily split the bill in a group order?
Possible Solution
Main User
Order
Confirmation
Split the bill
Enjoy the food
Friend 1
Friend 2
Video of the new prototype
Design Thinking Process
Ideate
Design
Test
Define
User Persona
User flow
Brainstorming
Crazy 8´s
Visual Design
Prototype
Check Usability
Improvements
Emphatize
Survey
User Interview
UX Design
Strategy
(Research)
Sketches
Wireframes
Usability
Testing Phase
Visual Design
& Prototyping
Interview, User persona
Affinity Map
Problem Statement &
Goal Statement
Competitive Analysis
UI Design
Day 1
Day 2
Day 3
Day 4
Day 5
Animations
Project Structure
Discover Phase
Survey
We first started our research creating a survey about the experience of ordering delivery food, especially when it comes to pay the order. We were particularly interesting to know how people felt each time they were ordering food in a group? We shared it via different channels on Instagram, Facebook, Slack and WhatsApp and obtained 78 answers. The goal of this survey was to find similarities between the participants so we could refine our research.
Key Insights
86%
Share their food order with either their family, friends, or partner
Pay upfront the order and the rest pay back by transferring money via external apps
58%
46%
Feel frustrated that people won’t pay them back straight away
Interview
After getting insights from our survey, we run 6 Interviews with people from 21 to 35 in order to have a better understanding regarding the experience of ordering and paying a group order between friends.
User's quotes
“I don’t like to ask to my friends for money and sometimes they forget to pay me so I end up losing money and that puts me in a delicate situation”. Nicole, 25
“I will rather no to be the one making the whole order because I don’t want to advance money for everyone. My finances are tight and I need to pay attention to them.” José, 21
“It’s annoying to be the one who pays in a group because I have to do calculation to know how much each person needs to pay me back, it can quickly become overwhelming”. Agus, 28
“If the group is big, then there is more chance that I am not going to get all my money back”. Nadia, 32
Data Analysis
Affinity Map
We used the diagram affinity on FigJam in order to write down and sort out all the information gathered during the interviews. We quickly observed and analyzed some similarities that helped us define the central problem & user needs while paying an group order.
Row data
Sorted data
Competitive Analysis
Main Competitors
By analyzing the main direct competitors, we realized none of them had the option to share the bill at the end of an order.
4.6 *
Play store reviews
Food delivery
Applications
Share a bill
feature
Shopping delivery
Loyalty program
Group order
4.1 *
4.3 *
N/A
4.4 *
Indirect Competitors
We thought it would be interesting to analyze the indirect competitors such as mobile apps used to share any type of expenses between a group of people. We have been checking and analyzing the user flow through these apps.
From Research to Design
User Persona
25 years old
Barcelona
IT Student
Single
Bio
Lives in a shared flat in Barcelona with his two flatmates Laura and Luis. He doesn’t like to cook so uses very often food delivery apps. Food lover, he loves spending time with his friends around a movie.
Wants to share his food payment with his friends in a comfortable and easy way.
Organize the payment upfront between a group of friends.
Frustrations
Needs
He doesn’t feel comfortable to request money to his friends after paying.
Daniel Pérez
Fast Foodie
The process of asking and getting back the money is a long and complex process and not always successful.
“I like to order food with my friends but sharing expenses can be really overwhelming .
Laura Ruiz
22 years old
Lives with Dani and Luis
Marketing Student
Luis Rodriguez
28 years old
Lives with Laura and Luis
English Teacher
Existing flow vs new flow
Place an order between a group of people.
Each person individually adds his food to the order.
Each person has two option:
Equally split the bill
Pay his own order
The order has to be completed and paid by everyone before it’s confirmed and sent to preparation.
The last person to pay will receive a reminder to know
his payment is pending to confirm the group order.
Exists
New
Existing flow
Currently, the Uber Eats app allows the creation of a group order. One person can invite other friends to join the order sending the invitation by WhatsApp. But the order remains paid by one only person. Below, the beginning of Dani’s journey while placing the group order via Uber Eats. He has to go through these existing screens before arriving to the new feature we designed.
Existing
UberEats app
Existing
UberEats app
Existing
UberEats app
Existing
UberEats app
Existing
UberEats app
Existing
UberEats app
Existing
UberEats app
New flow
with Dani
Pay group total
Split the bill
Dani (you)
Luis
134. Dragon Roll
Laura
No item added yet
6,23€
11,06€
Luis added
his food
Dani (you)
Continue
Dani has added
his food
He will continue
to pay
Meanwhile
Screenshot
Uber Eats app
HI-Fi
Prototype
Pay group total
Split the bill
Dani (you)
Luis
134. Dragon Roll
142.Salmón Flambé Roll
Laura
No item added yet
6,23€
9,90€
Laura
1 item
20,96€
1
Laura added
her food
Dani is going to
split the bill
HI-Fi
Prototype
Dani’s Payment
confirmed
Luis receives
a reminder on
his phone
Laura’s Payment
confirmed
Payment needs to be done by everyone
The app will send
a reminder
HI-Fi
Prototype
HI-Fi
Prototype
Dani will continue
the payment
Selection of credit card
HI-Fi
Prototype
Payment status
Your order expires in 1 hour.
We are waiting for all guests to pay to start preparing your order.
From La Uramakeria - Sant Pere
Laura
1 item
Send a payment reminder
Group order total: 23,96€
Payment
confirmed
Dani (you)
1 item
Waiting for
payment
Luis
1 item
Payment
confirmed
Laura
1 item
9:41
Edit
Uber Eats
Hi Luis, This is a kind reminder, that your payment is still pending, Dani and Laura are hungry !
Wednesday, June 8
New flow
with Luis
HI-Fi
Prototype
Luis received a
reminder from
Uber Eats to
process his
payment
Wednesday, June 8
9:41
Edit
9:41
Edit
Uber Eats
Hi Luis, This is a kind reminder, that your payment is still pending, Don’t make them wait too long.
Wednesday, June 8
HI-Fi
Prototype
Luis is going to
select his order
and pay for it
Dani and Laura
already paid for
their food
HI-Fi
Prototype
Everyone paid
Luis is going to
confirm
Payment status
From La Uramakeria - Sant Pere
Confirm total group order
Group order total: 23,96€
Payment
confirmed
Luis (you)
1 item
Payment
confirmed
Dani
1 item
Payment
confirmed
Laura
1 item
Everyone paid, If you confirm we will start preparing your group order.
HI-Fi
Prototype
Search
9:41
Edit
Uber Eats
Hi Dani, Your order is on its way!
Wednesday, June 8
Dani gets a
notification from
Uber Eats
Conclusion
Final result vs initial problem
Time consuming
to organize the payment in group
Frustration to chase people to get money
back at the moment
Once users select their food, they can directly pay their order by choosing either to pay their own order or to equally split the bill. It couldn’t be easier and faster.
Everyone has to pay first in order to confirm the whole order. The last person to pay will receive a reminder so they know they have to process the payment.
Conclusion